Yes — a mainland-China trademark registered with CNIPA (国家知识产权局) is accepted by Amazon Brand Registry, including for sellers who manufacture or source in China and sell on Amazon US, EU, UK, Japan and beyond. This page covers exactly what is accepted, how long it takes, and the five reasons enrollments get rejected.
A CNIPA registration certificate is the safest. Enter the registration number and select the China (CNIPA) trademark office.
Amazon's stated policy also accepts a pending application from a recognised trademark office. CNIPA is a recognised office; whether a specific early-stage number is taken depends on the Amazon marketplace and current review. The registration certificate is the reliable route.
A word mark is simplest. For a logo/design mark the uploaded image must match the registered specimen exactly.
If your right flows from a Madrid registration, enter the WIPO number carefully — entering it in the wrong field is a common cause of rejection.
Not sure which number you hold? Check it with the tool below, or ask us to confirm before you submit.
| Rejection | What it means | Fix |
|---|---|---|
| Brand name mismatch | The text you entered differs from the mark (spelling, capitalisation, spacing, "GreenLeaf" vs "Green Leaf"). | Copy the mark exactly. Use the match tool. |
| Wrong office / number | Selected the wrong trademark office or entered an application number where a registration number is expected. | Choose China (CNIPA); use the correct number type. |
| Not the rights owner | Submitted by a manufacturer, distributor or reseller rather than the brand/rights holder. | The brand owner must submit; align applicant names at filing. |
| Mark abandoned / expired | The application lapsed, was refused, cancelled for non-use, or expired. | Check status; restore/refile where possible. |
| WIPO / Madrid number error | A Madrid-derived number entered in the wrong field or format. | Enter the WIPO number in the Madrid field, not the CNIPA field. |
Huaqing Innovation (Huaqing IP / 华青创新) is a CNIPA-recorded agency. We file the mark in the exact form Brand Registry needs, monitor it through publication, and forward your verification code. Get a fixed quote in a free 30-minute call.
Book free 30-min consult Open the match checkerAmazon's policy accepts pending marks from recognised offices, and CNIPA is recognised. In practice, early-stage acceptance varies by marketplace and review, so the registration certificate is the reliable path. We can confirm what your target marketplace currently accepts before you rely on a pending number.
Yes — this is the single most common rejection. Spelling, capitalisation, spacing and punctuation must match the mark character for character. For a design mark the image must be identical.
Use the WIPO/Madrid number in the appropriate field, not a CNIPA number. Entering it in the wrong place causes a rejection. If unsure, send it to us and we'll tell you which field to use.
No — Brand Registry must be submitted by the rights owner/brand, not the factory. It is also risky to let the manufacturer own the China mark, since they then control your brand in China. File it in your own entity.
A smooth China application takes about 6–9 months to the certificate. Plan the filing well before your Amazon launch, or ask us whether your target marketplace accepts a pending number to start earlier.