Frequently asked questions

Yes. CNIPA is among the trademark offices Amazon recognises. A registered China trademark can be used to enrol on Amazon's marketplaces; select the China (CNIPA) office and enter the registration number.

Amazon's policy also accepts pending marks from recognised offices. In practice, whether an early CNIPA application number is taken varies by marketplace and review timing, so the registration certificate remains the reliable route. We can confirm what your target marketplace currently accepts.

It is issued roughly 2–4 weeks after filing and gives your application number. It confirms CNIPA received the application — it is not a registration and does not itself guarantee Brand Registry acceptance.

The text must match the trademark exactly — spelling, capitalisation, spacing and punctuation. "GREENLEAF" vs "Green Leaf" is a mismatch and is the most common rejection. Use the match checker before submitting.

Enter the WIPO number in the Madrid field, not a CNIPA number, and not in the ordinary national-office field. Putting it in the wrong place is a frequent cause of rejection.

The brand's rights owner, internally affiliated with the brand. A manufacturer, distributor or reseller cannot enrol on the brand's behalf. Make sure the trademark applicant and the Brand Registry submitter are the same entity.

No. If the factory owns the China mark it controls your brand there, and you cannot enrol as rights owner. File in your own entity through an independent CNIPA-recorded agent.

Amazon sends it to the registered rights holder / recorded agent. We receive and forward it promptly so you can finish enrollment.

A smooth China application is about 6–9 months to the certificate (~1 month to acceptance, ~4–7 months substantive examination, then publication). File well before your Amazon launch.

Abandoned, refused, expired or non-use-cancelled marks do not qualify. We can check the status and advise on a review, restoration or refiling.