China vs US vs EU Trademark: Cost & Timeline
For brand owners choosing where to file. Figures are typical official + agency ranges in 2026; use as a budget guide, not a quote.
| China (CNIPA) | US (USPTO) | EU (EUIPO) |
|---|
| Official fee / class | CNY 270 (online, 10 items) | USD 350–500 | EUR 850 (1 class) |
| Must use local attorney? | Yes (agent required for foreigners) | Yes, US-licensed attorney | Yes (EU/EEA rep) |
| Typical all-in / class | USD 80–200 (we file) | USD 900–1,400 | EUR 1,000–1,500 |
| Smooth timeline | 6–9 months | 10–15 months | 4–6 months |
| Registration lasts | 10 years | 10 years | 10 years |
| Use requirement | Use or face 3-yr cancellation | Use affidavit between 5–6 yrs | Use or face revocation after 5 yrs |
| Amazon Brand Registry | Accepted (China marketplace) | Primary, strongest | Accepted |
Indicative ranges only; official fees and rules change. Filing sequence matters: file in China early to block squatters. We file China trademarks directly and can refer US/EU through vetted partners.
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