China IP Enforcement — FAQ

Practical answers on removing squatters and counterfeit listings, with deadlines, evidence and costs. For a case-specific route, book a consultation.

Someone already registered my brand — can I still win it back?

Usually yes. If the mark is still in its publication window, file an opposition (3 months now, 2 from 1 Jan 2027). If registered, seek invalidation (relative grounds within 5 years; bad faith and absolute grounds longer), or a non-use cancellation after 3 years of non-use. A negotiated buy-back is sometimes faster — acting early is always cheaper.

Can I use a US or EU trademark to remove a Chinese listing?

No — rights are territorial and Chinese platforms require a Chinese right. File a China trademark or designate China via Madrid; for stolen photos/copy use a copyright registration, which issues faster.

Does Amazon accept a pending (™) trademark?

Yes, Brand Registry accepts pending applications from recognized offices including China, with fewer tools than a registered mark. Most Chinese domestic marketplaces do not accept a pending mark for takedowns.

How long does a platform takedown take, and is it free?

Portals are free. Typically 3–7 days on Alibaba, 5–10 on Douyin, 7–14 on PDD/JD, and 1–7 on Amazon once enrolled.

What is the cheapest way to remove a squatted mark?

A non-use cancellation after 3 years of non-use, or an opposition during the publication window — both far cheaper than invalidation or litigation (often 5–20x more).

What evidence must I attach?

Registration certificate scan, infringing-listing screenshot (URL, seller, date), a mark/work comparison, the holder's ID/license (Chinese translation if foreign), and a POA if an agent files; add a test-buy for counterfeits.

The seller re-lists after removal — what now?

Re-file per new link with the history of removed links, keep a weekly log, and escalate persistent repeat sellers toward administrative complaint or civil action.

Do I need to police every infringement myself?

No — prioritize revenue-impacting listings, use Amazon's automated Brand Registry tools, and batch weekly complaints for Chinese marketplaces.

What does customs recordal do?

China Customs then detains suspected counterfeits at ports automatically and notifies you, both for exports and imports. Free, valid 10 years, about a month to set up.

Book a free 30-min consultation ← Enforcement hub